As digital marketing becomes increasingly saturated, direct mail is proving to be more effective than ever. Unlike emails and social media ads that often get ignored or lost in the noise, direct mail delivers a tangible, personalized experience that captures attention and fosters engagement. Consumers are more likely to trust and remember physical mail, making it a valuable tool for businesses looking to stand out.
Recent data highlights its strong return on investment, with an average ROI of 30%—and some studies showing figures as high as 85% to 112%, outperforming many digital channels. The physical nature of direct mail creates a lasting impression, leading to higher response rates and stronger customer connections. Businesses can leverage this advantage to drive sales, enhance brand recognition, and build customer loyalty in an increasingly digital world.
In 2025, as companies look for new ways to break through the digital clutter, direct mail remains a strategic and effective marketing tool that delivers real results.
Reaching the right businesses is just as crucial as reaching the right consumers. With TR Trades, businesses can seamlessly identify and connect with potential B2B clients, whether they’re nestled within local neighborhoods or clustered in business complexes. Our intuitive tools allow you to refine your audience, ensuring your direct mail campaigns reach the most relevant decision-makers quickly and efficiently.
For B2B marketers, Postal Code Targeting is a game-changer. Traditional marketing methods often fall short in reaching business owners effectively, but our advanced targeting tools enable you to create high-impact campaigns that drive conversions.
Enhance your marketing strategy by integrating direct mail alongside your social media and digital efforts. By combining multiple channels, you create a cohesive and more impactful approach that strengthens audience engagement, boosts brand visibility, and maximizes the effectiveness of your campaigns. A well-balanced mix of online and offline interactions not only increases response rates but also fosters a deeper connection with your customers, leading to improved overall performance and higher returns on your marketing investments.
of Canadians read the direct mail they receive
of Canadians visit a store or website after receiving direct mail
of consumers bought online or in store after receiving direct mail
more time is spent with integrated campaigns than with digital-only
Source: Direct Mail Marketing Statistics; Compu-Mail, 2023
At TR Trades, we offer professional envelope printing, including personalized data printing, to enhance your mail’s impact and visibility. Whether for business correspondence, marketing campaigns, or direct mail, our high-quality printing ensures a polished and professional look.
We also provide personalized printing for mail inserts, including letters, promotional materials, and invoices, ensuring each piece is tailored to its recipient. Additionally, our postcard printing services help businesses create eye-catching, high-impact marketing materials. Standard card sizes are 4″x6″ & 5″x7″. We also have envelopes for these sizes.
With precision printing and customization options, we help professionals create effective and visually compelling mail campaigns. Our onsite Direct Mail Service Expert is available to guide you through the best Direct Mail Campaign strategies to effectively reach your clients today.
Reaches Canadian mailboxes locally or nationwide, helping to build awareness, attract new customers, and retain existing ones. Ideal for promotions, it’s widely used by quick-service restaurants and new businesses entering the market.
A precision targeting tool that identifies postal codes matching your ideal audience. It helps expand into new markets, reach look-alike audiences, and refine targeting by excluding existing customers. Retailers use it for strategic acquisition, while non-profits focus on areas without a canvassing presence.
A direct, personalized communication tool that includes the recipient’s name and address. Use your own contact list or rent one to acquire new customers, strengthen relationships, and build loyalty. Non-profits rent lists for donor outreach, while financial institutions use it for customer updates and special offers.
In today’s competitive market, reaching potential customers effectively is crucial. Canada Post Neighbourhood Mail™ provides businesses with a powerful tool to deliver their message directly to homes across Canada—whether targeting a specific neighborhood, city, or the entire country.
This service is designed to maximize brand awareness and customer engagement by ensuring that promotional materials, offers, and announcements land directly in mailboxes. Unlike digital ads that can be ignored or blocked, physical mail is tangible and more likely to be seen and remembered. Businesses can use Neighbourhood Mail™ to introduce new products, announce store openings, or promote limited-time discounts, making it a preferred choice for quick-service restaurants, local businesses, and national brands alike.
With no need for personalized addresses, Neighbourhood Mail™ allows companies to reach a broad audience efficiently and affordably. Whether launching a new business, driving foot traffic, or reinforcing customer loyalty, this service ensures your marketing message is seen by the right people at the right time.
Reaching the right audience is key to successful marketing, and Postal Code Targeting allows businesses to focus their efforts precisely where they matter most. By identifying postal codes that align with your ideal customer profile, this tool helps you connect with high-potential prospects, expand into new markets, and optimize your marketing budget by avoiding unnecessary outreach to existing customers.
Unlike mass mailing campaigns, Postal Code Targeting ensures that your message reaches households most likely to engage with your brand. Whether you’re a retailer looking to acquire new customers, a real estate agency targeting specific neighborhoods, or a non-profit aiming to increase donor engagement in untapped areas, this tool provides a strategic approach to audience segmentation.
By analyzing geographic, demographic, and behavioral data, Postal Code Targeting allows businesses to refine their outreach, improve response rates, and drive higher conversions. It’s an ideal solution for brands that want to maximize their marketing efficiency while minimizing wasted resources.
In a world of digital noise, Canada Post Personalized Mail™ offers a direct, meaningful way to connect with customers. Unlike generic mass mailings, this service delivers customized messages straight to recipients, including their name and address, creating a more personal and impactful experience.
With Personalized Mail™, businesses can engage their audience on a deeper level—whether it’s by sending exclusive offers, account updates, invitations, or thank-you messages. By leveraging customer data, companies can tailor content to specific demographics, purchase behaviors, or past interactions, making communication more relevant and effective.
This service is widely used across industries. Financial institutions rely on Personalized Mail™ for account statements and promotions, while non-profits use it to acquire new donors and keep existing supporters engaged. Retailers, subscription-based services, and healthcare providers also benefit from its ability to build strong, lasting relationships with their customers.
Companies can use their own customer database or rent a targeted mailing list to reach new prospects, ensuring that messages land in the hands of the right audience. With higher open and response rates compared to digital channels, Personalized Mail™ remains a trusted marketing tool that enhances brand loyalty and drives conversions.
Senior Account Manager
McKenzie joined the TR team with a solid foundation of experience in the print industry. His career began in production, where he developed his skills in maintenance, operations and finishing. Quickly recognized for his talent, initiative and charisma, McKenzie was promoted to Production Lead. At the helm of the production team, he proved a natural leader and infected the team with his positivity and work ethic.
After building his knowledge leading the production team, McKenzie progressed into the Sales department, honing his sales skills under the leadership of Carla Duncan and TR’s customer focused approach. His natural penchant for customer service and dedication to quality assurance proved an ideal fit for the TR sales team where McKenzie now functions as Account Manager.
Never one to rest on his laurels, McKenzie enhanced his knowledge with sales courses at BCIT and can regularly be seen applying his skills throughout the shop. Don’t be surprised to find him supporting the finishing department, assisting clients at the front desk, or onsite ensuring installations surpass customer expectations.
Also goes by: Mac
Interesting fact about McKenzie: he can be found on Wikipedia
Best described in three words as: loyal, funny, and stubborn
Cannot live without: his back massager
Quote to live by: “When you look at someone through rose-coloured glasses, all the red flags just look like flags” – Wanda the Owl
CAD & eProject Manager
When you meet Bruce you automatically know he is a seasoned professional in the reprographics industry. Starting out as a driver for Hughes Owens Printing in 1978, he eventually transitioned to Trimen Blueprinting where he acted as a reprographics technician for 13 years. With the onset of the digital era in 2000, TR Trades hired Bruce as CAD Manager. Since then he has been an invaluable asset to the company and anyone who has questions regarding CAD plotting. When Bruce is not overseeing others in the CAD department, he spends countless hours troubleshooting client issues, unearthing customer print errors, and providing eProject software support. He is regularly looked to for printing advice by both coworkers and clients.
Bruce is also well versed in troubleshooting onsite issues and participating in client presentations, having assisted Carla and TR sales staff in many client meetings. If you’re looking for a history lesson on the print industry or if you want to optimize your drawings for print, you’ll want to call on Bruce. Many may not know, but Bruce is a musician at heart! He originally studied engineering and math, eventually realizing it was not the career path he wished to pursue. Following this, Bruce went on to complete both a music program and a piano technician program through Douglas College. During his spare time, you’ll find him creating music or acting as a vocalist in several bands. When he is not playing the guitar and recording music, you can find Bruce tinkering around on one of his computers or watching hockey.
Also goes by: Stretch
Best described as: Humble
Favourite place in Vancouver: Minnekhada, Coquitlam
Guilty pleasure: Audio software
Favourite TV show: Hockey
Ideal meal: Mac & cheese (with ketchup)
Cannot live without: Music
President
Having worked in the family business since before she can remember, Carla has a natural talent for helping clients reach their printing goals. Always an advocate for education, Carla completed the Marketing Management course at Kwantlen Polytechnic University and then obtained a degree in Business Administration from Simon Fraser University with a double major in Management Technology and Human Resources. And all of this is in addition to sales and marketing courses at BCIT!
Combining her extensive education with a lifetime of experience, Carla is a driving force behind the success of TR Trades. On a daily basis, she can be found anywhere in the shop, always striving to enhance client satisfaction. Her familiarity with our systems, equipment, and services make her uniquely capable of ensuring clients benefit from every possible way that TR Trades can help businesses grow.
Favourite place in Vancouver: None. She would rather be off the grid camping!
During her free time you can find her: riding her atv or dirtbike, camping in the wild, fishing off the West Coast, fishing in a river, or in her garden.
Ideal meal: steak and double stuffed potatoes
What gets her motivated in the morning: coffee and coming to work!
“If you’re looking for an alternative option to your current print supplier, please call my cell at 604.376.7803. I would love to speak with you about how we can help your business.
